Masterclass with Annette

About this event

AI has made building almost free, which makes it easier than ever to ship something nobody will pay for. The hardest hypotheses to prove are still whether people will pay for what you have built and whether they will keep paying, and most of us leave both until last. In this masterclass, Annette Muller, who built and exited the product consultancy DOTNXT and later pivoted a jobs marketplace into the B2B SaaS business FlexyForce, will make the case for treating unit economics as part of validation from day one. She will break down how to work out what a customer has to pay for your numbers to hold, how to test willingness to pay before you write code, and how AI can get you to realistic inputs faster, drawing on case studies and her own wins and misfires. You will leave with a simple way to put numbers against your idea and a clearer basis for deciding whether to keep going, pivot or stop.