You Do Not Win Deals, You Own Relationships

About this event

You do not win deals. You build the relationships that produce deals over time. In this interactive session, Renier Kriel shares his perspective on founder-led sales through real deal examples, practical frameworks, and lessons learned from building a business in the South African market. Rather than focusing on scripts or sales tactics, the session explores how founders can better qualify opportunities, build trust, position themselves strategically, create urgency, and keep momentum alive throughout the sales process. You will leave with practical ways to re-think your pipeline, strengthen customer relationships, and build a more repeatable approach to winning business.